Marketing Insights

2 weeks ago


Lahore, Punjab, Pakistan The Children's Place Full time
Marketing Insights & Optimization Manager

Onsite Position / Working on US Hours / Strong English Communication Required

Marketing Insights & Optimization Manager will harness advanced data analytics to evaluate performance, generate actionable insights, and drive continuous improvement across the business. As a key contributor to the marketing team, this role will focus on analyzing performance, identifying trends, and optimizing strategies to achieve key performance indicators (KPIs). This role will also develop comprehensive reports that provide clarity and direction for decision-making and collaborate with cross-functional teams to ensure alignment with broader marketing goals. The ideal candidate has a strong analytical mindset and experience working with large datasets.

Key Accountabilities

  • Measurement – defining key business metrics and implementing marketing analytics measurement framework
  • Reporting – designing and building standardized reports and dashboards to help stakeholders understand and optimize performance of marketing channels mix
  • Analysis – conducting analysis to understand customers' behaviors across different segments and promotions
  • Visualization – helping to activate reporting visualization tool to reach data democratization across the marketing organization

Education and Experience

  • Bachelor's degree in an analytical field preferred
  • 3+ years' experience with data, analytics, performance marketing, preferably at a retailer
  • Experience with Adobe Analytics or Google Analytics
  • Experience with BI tools such as Tableau, Looker, or Domo
  • Familiarity with SQL, R, or Python

Skills and Behaviors

  • Strong interpersonal skills. Ability to effectively communicate with all levels of management and cross-functional partners
  • Excellent communication and organizational skills
  • Ability to multitask and prioritize effectively
  • Must be proactive and assume ownership of projects, ensuring all tasks are fully completed
  • Must be detail-oriented

Seniority Level: Mid-Senior level

Employment Type: Full-time

Job Function: Marketing, Business Development, and Analyst

Industries: Retail

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