Marketing Insights Director

1 day ago


Lahore, Punjab, Pakistan The Children's Place Full time

Job Summary

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The Children's Place is seeking a highly skilled Performance Marketing Specialist to join our marketing team. As a key member of the team, you will be responsible for analyzing performance data, identifying trends, and optimizing marketing strategies to achieve key performance indicators (KPIs).

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You will work closely with cross-functional teams to ensure alignment with broader marketing goals and develop comprehensive reports that provide clarity and direction for decision-making.

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Main Responsibilities

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  • Develop and maintain advanced data analytics frameworks to evaluate performance and generate actionable insights\
  • Analyze large datasets to understand customer behavior across different segments and promotions\
  • Design and build standardized reports and dashboards to help stakeholders understand and optimize marketing channel performance\
  • Collaborate with the marketing team to develop comprehensive reporting solutions that meet business needs\
  • Stay up-to-date with industry trends and best practices in data analytics and reporting\
  • Provide data-driven insights to inform marketing strategy and drive business growth\
  • Maintain high-quality relationships with cross-functional partners and stakeholders\
  • Contribute to the development of a culture of data-driven decision-making within the organization\
  • Requirements\
    • \
    • Bachelor's degree in an analytical field or related discipline\
    • 3+ years' experience in data analysis, performance marketing, or a related field\
    • Experience with Adobe Analytics or Google Analytics\
    • Familiarity with SQL, R, or Python programming languages\
    • Excellent communication and interpersonal skills\
    • Able to multitask and prioritize effectively in a fast-paced environment\
    • Demonstrated ability to think critically and solve complex problems\
    • About The Children's Place\

      We are a leading children's apparel retailer dedicated to providing high-quality clothing at affordable prices. Our mission is to make it easy for families to find what they need while making a positive impact on their lives.

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      What We Offer

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      We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.



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