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Ads Strategist

4 weeks ago

Islamabad, Islamabad, Pakistan Markalytics Full time
EXECUTIVE SUPPORT | COORDINATION | HR | PROJECT & ACCOUNT MANAGEMENT

About the Role

We're seeking a technically skilled Ad Strategist with expertise in code-level implementation and app performance marketing. You will lead paid campaigns for our mobile apps, working closely with developers to ensure data tracking, events, and funnels are integrated and optimized for growth.

  • Plan, manage, and optimize paid campaigns across Facebook Ads, Google UAC, TikTok, and Apple Search Ads
  • Set up and troubleshoot SDKs and conversion tracking using tools like Firebase, AppsFlyer, or Adjust
  • Collaborate with developers to implement custom events and data integrations
  • Analyze campaign data to improve CAC, ROAS, and retention
  • Work with design and product teams to develop ad creatives and app store assets
  • Build performance dashboards using Looker, Tableau, or similar tools
  • Conduct A/B testing and contribute to full-funnel optimization strategies
  • Require 3+ years of paid media experience focused on mobile apps
  • Have a solid understanding of attribution models and MMPs (AppsFlyer, Adjust, Branch, etc.)
  • Experience with event-based tracking, SDK setup, and collaboration with developers
  • Familiarity with Firebase, GA4, Segment, and app marketing metrics
  • Be a strategic thinker with strong analytical and reporting skills
  • Experience scaling apps to 1M+ users
  • Knowledge of CRO, GTM, and data layer concepts
  • Proven success with international campaigns
  • Join a fast-growing team working on impactful, user-centric apps
  • Opportunity to lead ad strategy at the intersection of technology and growth
  • Enjoy autonomy, ownership, and room for innovative ideas
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Business Development and Sales
Industries
  • Advertising Services

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