Digital and Media Lead

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View more categories View less categories Sector Media and Publishing ,Technology Role Manager Contract Type Permanent Hours Full Time

Position Title: Digital and Media Lead - Home Care

Function: Media

Reports to: Home Care Head Pakistan

Work Level: WL1

Scope: Local

Location: Karachi Head Office

Terms & Conditions: Full Time

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world. At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don't believe in the 'one size fits all' approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

We are looking for an innovative and strategic Social First and Digital Acceleration Lead to spearhead online full-funnel marketing strategies for paid media. This role requires a visionary aspiring young leader to drive consumer engagement, influencer marketing, data-driven marketing, and platform innovations while aligning with Unilever's "Audience First, Platform First, Content First, and Culture First" framework. The ideal candidate will deliver ROI-focused digital plans, build partnerships, and lead capability-building initiatives to shape the future of digital media.

This is an opportunity to lead transformative digital acceleration for one of the most dynamic and innovative brands globally. You will shape the future of social-first strategies, precision marketing, and platform partnerships while driving meaningful consumer engagement and business growth.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Online Full-Funnel Marketing for Paid Media

• Develop and execute paid media strategies to drive digital growth across the full consumer journey.

• Ensure seamless integration of digital campaigns with broader marketing plans.

Platform Joint Business Plans (JBPs)

• Design, negotiate, and track JBPs with digital platforms to maximize mutual value and performance.

Social-First Framework Implementation

• Implement Unilever's social-first framework, focusing on:

• Audience First: Target the right audiences with precision.

• Platform First: Prioritize platform-native strategies for better results.

• Content First: Drive content tailored to platforms and audiences.

• Culture First: Align campaigns with cultural trends and moments.

Influencer Marketing Leadership

• Lead end-to-end influencer marketing strategies, from selection to campaign execution.

• Drive meaningful consumer engagement through partnerships with influencers.

ROI Model and Benchmarks

• Design brand-wise ROI models for digital media plans.

• Set and track benchmarks to evaluate campaign performance and impact.

Media Partnerships Development

• Build and nurture partnerships with telcos, OTT players, and emerging media platforms to unlock new opportunities.

Digital Investment Management

• Manage Unilever's central digital investment plans to ensure optimal allocation and impact.

Digital Audits and Governance

• Lead all internal and external audits for digital media to ensure compliance, transparency, and efficiency.

Media Innovation and Precision Marketing

• Drive media innovation through new formats, platforms, and programs.

• Enhance precision marketing using cohort-based and data-driven approaches.

Data-Driven Marketing (DDM)

• Build and manage the DDM ecosystem, including:

• Collection and utilization of first-party (DID) and second-party (DAD) data.

• Enabling 1:1 consumer connections through advanced targeting.

Capability Building

• Equip internal and external teams with the right tools, audience insights, and skills to succeed in digital media.

• Onboard cutting-edge technologies and methodologies to future-proof digital strategies.

Key Deliverables

• Successfully implement the social-first framework for digital acceleration.

• Deliver measurable ROI across digital campaigns.

• Establish strong partnerships with key platforms, telcos, and OTT players.

• Build a robust DDM ecosystem to enhance personalization.

• Conduct successful digital media audits with compliance and transparency.

• Upskill internal teams and partners for the future of digital marketing.

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

• Bachelor's degree is required
  
• Holistic brand communication management experience at a large brand or cross-brand leadership experience at an agency
  
• Advertising/Media budget management experience
  
• Experience in driving change and embedding innovation in the business
  
• Experience in handling complex stakeholders across matrixed organisations
  
• Experience in data driven marketing and performance/ecommerce
  
• Exposure to disciplines as such as CRM, Mar-Tech and Ad-Tech platform management
  
  

Skills

• Ability to provide decision support on all things media and data driven marketing to internal stakeholders through depth of media knowledge, providing expertise on specific channels and opportunities, data strategies, including ecommerce, and by explaining complex information in an easily digestible way.
  
• Collaboration skills that encourage multi-stakeholder projects to thrive
  
• Ability to drive and embed innovation into our media and data strategies and plans
  
• Problem solving mindset, able to work with agility and adapt to a changing media and market conditions
  
• Strong analytical skills to define, interpret and respond to data insights
  
• Outstanding communication skills to focus stakeholders and embed best practices
  
  

Leadership

• You are energized by delivering fantastic results. You are an example to others - both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
  
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
  
  

Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner's mindset, using data and insight to make decisions.
  
• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  
• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  
• AGILITY: Explores the world around them, continually learning and developing their skills.
  

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.Company

Be part of the most successful purpose-led business in the world. Have the opportunity to see the true impact that you're having in the work you do - every small thing counts. The personal contribution you make means you feel good about what you do and proud that you have a career with a higher purpose. Be empowered to make a positive impact, by bringing your purpose into action.

Be a force for good. Unleash your curiosity and pioneering spirit to make our business win and grow. Use your confidence to challenge the status quo for the better, while you learn, grow and make a positive impact .

"Diversity & Inclusion is one of the things that we want Unilever to be famous for.

This means making sure our business is fair, attracting and retaining

the very best talent and helping them unlock their full potential."

Dove, Lipton, Ben & Jerry's, Magnum, Lynx, Knorr, Surf. Our world-famous brands are totally different – and as people, so are we. Be surrounded by individually different but like-minded people who share your values, commitment and desire to start or pursue a career across different cultures and levels of seniority where you do good things every day. Bring your real self to work, here we combine our differences to achieve greater things.

Develop into your best self. Get inspired by leaders and peers and create life-shaping experiences for yourself. Unilever offers an inspirational working environment where you will be mentored and nurtured by bright minds and purpose-led leaders. Use your skills and knowledge, and the tools we provide you to experience all that Unilever can offer across brands and around the world. You have the ability to craft a flexible – and global – career.

Our policies & flexible working

At Unilever, we have a range of market-leading, family-friendly and flexible working policies, which enable our employees to balance their day-to-day responsibilities.

These policies and practices include:

• Agile working, which gives employees the possibility to work remotely and flex their own hours, whilst ensuring business needs are met.
• Flexible working arrangements including, but not limited to, part-time and job share opportunities.
• Enhanced leave policies - all employees taking maternity or shared parental leave have up to 16 weeks' paid leave and some eligible employees can have up to 39 weeks' paid leave. In addition, our Maternity & Paternity Services portal provides online resources to support employees at all stages of parenthood, as well as tailored guidance for line managers.
• Practical support including, nursery benefits and back-up care for parents and carers.
• A constant focus on wellbeing for employees, including regular health checks, mental health support and our Employee Assistance Programme.

We have a strong culture of mentoring, training and learning across the organisation, with a range of resources and initiatives available:

• Mentoring and coaching
• Leadership and general business skills training, including unconscious bias
• Learning for all, via access to internal and external resources
• Workshops which support personal and team development.

Our ambition: unlocking talent through disability inclusion

The World Health Organization estimates that there are one billion people in the world currently living with a disability. That's about 15% of the global population, or 1 in 7 of us. And the statistics suggest that people living with disabilities are among the most marginalised populations in the world in terms of employment and educational opportunity.

Removing the barriers facing people living with disability is a priority for our business. It isn't just the right thing to do – we believe that creating equality of opportunity will unlock a huge pool of talent. It also gets to the heart of the ambition to 'leave no one behind' – and could contribute to the five Sustainable Development Goals which explicitly reference disability and to the wider sustainable development agenda.

In 2018, we set ourselves global commitments to achieve by 2025:

• to be the number one employer of choice for people with disabilities, and
• to increase the number of employees with disabilities to 5% of our total workforce.

These are ambitious targets. They involve transforming the way we recruit and train our people. And they mean adapting both the way we work and our workplaces, so that we can support people with disabilities to reach their full potential.

"We cannot be an inclusive organisation unless we ensure that we have created the conditions

and the culture for people with a disability to thrive."

We are keen to find out about your talent, and offer the support you need.

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