
iOS App Store Optimization Specialist
2 days ago
We are looking for a skilled and driven specialist who is enthusiastic about mobile apps and eager to dive deep into the world of App Store Optimization.
- Develop and implement ASO strategies for iOS platforms to increase organic installs and visibility of our mobile games.
Responsibilities:
- Keyword Research and Optimization: Conduct keyword research and optimize app metadata (titles, descriptions, keywords) to improve app visibility.
- A/B Testing and Creative Asset Optimization: Perform ongoing A/B testing of app icons, screenshots, feature graphics, and preview videos to identify the most effective creative assets.
- Conversion Rate and App Ranking Optimization: Track, analyze, and optimize conversion rates and app rankings to improve overall performance.
- User Behavior Analysis: Analyze user behavior, funnel performance, and market trends to make data-driven decisions and recommend improvements.
- Competitor Analysis: Conduct competitor analysis to stay ahead of trends in the mobile app industry and identify opportunities for differentiation and improvement.
- Localization and Performance Management: Manage localization of app store assets for multiple regions and languages to optimize global performance.
Requirements:
- 2–3 years of hands-on experience in App Store Optimization for iOS.
- Strong understanding of iOS App Store ranking algorithms and guidelines.
- Practical knowledge of Meta Ads for mobile apps.
- Proficiency with major ASO and analytics tools (e.g., Sensor Tower, AppTweak, Mobile Action, App Annie, Firebase, Google Analytics).
- Excellent communication and collaboration skills.
- Ability to work in a fast-paced environment and manage multiple projects.
- Experience in data-driven decision-making and analytical tools.
This role requires a strong passion for mobile apps and a willingness to learn and adapt to new technologies and trends.
The ideal candidate will have excellent communication and collaboration skills, as well as the ability to work independently and manage multiple projects.
If you are a motivated and detail-oriented individual who is passionate about mobile apps and optimization, we encourage you to apply for this exciting opportunity.
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