PR Specialist

5 days ago

Islamabad, Islamabad, Pakistan beBeePublicRelations Full time 3,000,000 - 4,000,000

We are seeking a seasoned Public Relations expert to spearhead our brand's image and presence in the market. As Manager of Communications, you will be responsible for developing, implementing, and overseeing public relations strategies that drive brand visibility and strengthen our position in the industry.

This is a high-profile role requiring a strategic thinker with a proven track record in PR and a deep understanding of media relations, influencer marketing, and brand communications. You will collaborate across departments to execute effective PR campaigns that enhance our brand presence.

Key Responsibilities
  • Develop and execute comprehensive public relations plans that align with our marketing and brand strategy.
  • Identify opportunities for brand-building through strategic partnerships, media relations, and influencer engagements.
Ambassador and Influencer Management
  • Identify, negotiate with, and manage relationships with brand ambassadors and influencers to drive brand visibility.
  • Ensure consistency in ambassador representation and alignment with our company values and goals.
  • Monitor the impact and effectiveness of influencer campaigns, optimizing strategies based on performance metrics.
Media Relations
  • Cultivate and maintain relationships with media outlets, journalists, and key influencers to secure coverage in relevant publications.
  • Develop press releases, media pitches, and other materials to generate media interest and manage our image.
  • Serve as the primary point of contact for media inquiries, coordinating responses and managing crisis communications as necessary.
Content and Campaign Management
  • Oversee the creation and distribution of PR content, including press releases, media kits, newsletters, and social media updates related to PR campaigns.
  • Collaborate with the marketing team to develop a content calendar that aligns PR campaigns with seasonal events, launches, and industry trends.
Product Placement in Movies and Media
  • Identify and secure product placement opportunities in movies, TV shows, and digital media platforms to expand our brand reach.
  • Work closely with production companies, agencies, and distributors to negotiate placements and track exposure generated through these channels.
Brand Positioning and Reputation Management
  • Monitor brand sentiment and manage our brand's reputation in the public sphere, addressing any negative coverage or issues proactively.
  • Develop crisis communication plans and respond swiftly in case of PR crises to protect our brand image.
Performance Analysis and Reporting
  • Track and analyze the performance of PR campaigns, ambassador/influencer partnerships, and media coverage.
  • Generate regular reports providing insights on the effectiveness of PR activities, making data-driven recommendations for future campaigns.
Requirements
  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field; a Master's degree is a plus.
  • Minimum 5 years in a public relations or communications role, preferably in sports, lifestyle, or entertainment industries.
Benefits
  • Fuel Allowance
  • Medical Insurance
  • Free Lunch Facility
  • GYM Passport
  • Participatory Fund
  • Market Competitive Salary
  • SALES COMMISSIONS
  • Learning & Challenging Work Environment
  • Amazing Work Culture
  • Paid Time off
  • Group Life Insurance
  • Gratuity
  • Maternity Leaves
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