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Marketing Analytics Specialist

3 weeks ago

Lahore, Punjab, Pakistan beBee Careers Full time
Job Summary

We are seeking a highly skilled Marketing Analytics Specialist to drive data-driven decision-making across marketing campaigns, customer engagement, and revenue impact.

Key Responsibilities
  • Develop actionable insights by analyzing multi-channel marketing campaigns (paid ads, email, SEO, social media) to measure effectiveness and ROI.
  • Automate marketing performance reporting and improve data visualization using business intelligence tools.
  • Collaborate with marketing teams to optimize customer segmentation and targeting strategies.
Data Management & Automation
  • Integrate marketing data from various sources (CRM, Google Analytics, Ad Platforms, etc.) to ensure accuracy.
  • Create ETL pipelines for marketing data to centralize information in a data warehouse.
  • Support predictive analytics initiatives to forecast customer behavior and campaign performance.
Cross-Functional Collaboration
  • Work closely with marketing, sales, and finance teams to align insights with business goals.
  • Train marketing teams on leveraging BI dashboards and reports effectively.
Qualifications & Experience

A minimum of 3 years of experience in marketing analytics or business intelligence is required.

Preferred Skills
  • Experience with CRM tools and marketing automation platforms.
  • Knowledge of MarTech tools including HubSpot, Marketo, Salesforce, Google Ads, and Facebook Business Manager.
Benefits & Opportunities

A supportive workplace culture with opportunities for professional growth and advancement.

  • A comprehensive benefits package including health benefits.
Work Environment

A collaborative workplace culture with a focus on employee well-being.