Digital Marketing Specialist

2 weeks ago

Rawalpindi Cantonment, Pakistan beBeeMarketing Full time
Job Opportunity

We are seeking a highly skilled SEO & Paid Advertising Manager to join our team.

This is an exciting opportunity for a motivated and experienced professional to drive our online presence, generate high-quality leads, and optimize conversions through search engine optimization (SEO) and paid ad campaigns.

The ideal candidate will have hands-on experience in SEO, Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and other paid marketing channels.

  • Key Responsibilities:
    • Develop and implement SEO strategies to improve organic rankings and drive quality traffic.
    • Conduct keyword research, competitor analysis, and content optimization.
    • Perform on-page SEO (meta tags, structured data, internal linking, website audits).
    • Execute off-page SEO (link building, guest posting, outreach strategies).
    • Optimize website speed, user experience (UX), and mobile-friendliness.
    • Monitor SEO performance using Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar tools.
  • Paid Advertising & Campaign Management:
    • Plan and execute Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and YouTube Ads to generate high-quality leads.
    • Set up and optimize campaigns, targeting the right audience for maximum ROI.
    • A/B test ad copies, landing pages, and bidding strategies to improve conversions.
    • Monitor and adjust ad spending to ensure optimal budget allocation.
    • Track and analyze campaign performance, providing regular reports with actionable insights.
  • Digital Marketing & Reporting:
    • Work closely with the content team to optimize blog posts, landing pages, and marketing materials.
    • Identify new digital marketing trends and experiment with innovative strategies.
    • Provide weekly/monthly performance reports on SEO rankings, website traffic, and ad campaign results.
Requirements:
  • Proven experience in SEO and PPC campaign management (2+ years preferred).
  • Strong knowledge of Google Search Console, Google Ads, Facebook Ads Manager, LinkedIn Ads, and analytics tools.
  • Hands-on experience with SEO tools like Ahrefs, SEMrush, Moz, or similar platforms.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Strong problem-solving skills and ability to adapt to new marketing trends.
  • Basic knowledge of HTML, WordPress, and website optimization is a plus.
What We Offer:

Opportunities for growth, competitive compensation, and a dynamic work environment.

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