
Assistant Vice President, Performance Marketing
15 hours ago
Senior Leadership Role
We are seeking a highly experienced and skilled professional to join our team as Assistant Vice President, Performance Marketing. In this role, you will be responsible for leading performance marketing efforts across our organization.
Key Responsibilities
- Growth Strategy & Execution
- Develop and execute a comprehensive growth strategy to increase customer acquisition, retention, and order frequency.
- Identify and implement key growth levers to maximize business impact.
- Collaborate with cross-functional teams to align growth initiatives with business objectives.
- Performance Analysis & Optimization
- Analyze key performance indicators (KPIs) such as customer acquisition cost (CAC), lifetime value (LTV), and retention rates.
- Monitor and report on the performance of growth campaigns, providing actionable insights and recommendations.
- Optimize customer journeys through data-backed experiments.
- Campaign Management
- Plan and execute user acquisition and retention campaigns across multiple channels.
- Collaborate with creative and content teams to develop effective communication for campaigns.
- Manage campaign budgets, ensuring optimal allocation and ROI.
Requirements
- Bachelor's degree in Business, Marketing, Economics, or a related field.
- 4+ years of experience in growth, performance marketing, or digital marketing.
- Strong analytical skills with proficiency in Excel, Google Analytics, and other data tools.
- Experience with CRM platforms and performance marketing tools.
- Excellent project management and communication skills.
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