Digital Advertising Specialist

1 week ago

Karachi, Sindh, Pakistan beBee Careers Full time
Google Ad Operations Job Description

The role of Google Ad Operations involves overseeing the entire online advertising process, from strategy development to execution and analysis. This critical component plays a crucial part in managing and optimizing advertising campaigns to achieve maximum reach and effectiveness.

Key Responsibilities:
  • Campaign Management: Implement and manage Google Ads campaigns from inception to completion.
  • Ad Performance Monitoring: Continuously monitor ad performance and make adjustments as necessary.
  • Data Analysis: Analyze data and generate reports to inform decision-making.
  • Collaboration: Collaborate with the marketing team to develop advertising strategies.
  • Keyword Optimization: Optimize keywords, bidding strategies, and audience targeting plans.
  • A/B Testing: Conduct A/B testing on ad creatives and landing pages to maximize conversions.
  • Budget Management: Maintain accurate records of campaign budgets and expenditures.
  • Performance Review: Participate in weekly meetings to review campaign performance and discuss enhancements.
  • Trend Identification: Identify trends and insights to improve ad effectiveness and ROI.
  • Training and Support: Provide support and training to team members on Google Ads best practices.
  • Competitor Analysis: Monitor competitor activity and industry trends to adjust strategy accordingly.
  • Compliance: Ensure compliance with advertising policies and standards.
  • Analytics: Utilize analytics tools to track campaign metrics and KPIs.
  • Vendor Coordination: Coordinate with external vendors for ad placements and partnerships.
  • Process Documentation: Document processes and maintain campaign archive for future reference.
Requirements:
  • Educational Background: Bachelor's degree in Marketing, Business, or related field.
  • Professional Experience: 1-3 years of experience in digital advertising or ad operations.
  • Technical Skills: Proficiency in Google Ads and Google Analytics platforms.
  • Online Marketing Knowledge: Strong understanding of online marketing concepts and tools.
  • Ad Serving Technology: Experience with ad serving technology and tracking methodologies.
  • Analytical Skills: Excellent analytical skills and ability to interpret data.
  • Communication Abilities: Strong verbal and written communication abilities.
  • Attention to Detail: Detail-oriented with focus on achieving outcomes.
  • Project Management: Ability to manage multiple projects and deadlines.
  • Familiarity with Programmatic Advertising: Familiarity with programmatic advertising and display networks.
  • SEO and PPC Knowledge: Knowledge of SEO and PPC best practices.
  • Teamwork: Experience working with cross-functional teams.
  • Problem-Solving: Proactive, adaptable, and able to solve problems creatively.
  • Basic Web Development: Basic knowledge of HTML and web technologies.
  • Certifications: Relevant certifications (e.g., Google Ads certification) are a plus.
Job Details:

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Management and Manufacturing

Industries: IT Services and IT Consulting

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