Direct Response Creative Lead

2 weeks ago

Islamabad, Islamabad, Pakistan beBeeCopywriter Full time
Job Title: Senior Direct Response Copywriter

We are seeking a highly skilled and experienced Senior Direct Response Copywriter to lead our team in crafting compelling ad copy, email sequences, and landing pages that drive action.

The ideal candidate will have 3-6 years of direct response or performance copywriting experience and be able to think strategically, not just sentence-first. They will be responsible for writing clear, punchy, persuasive language that moves people to action and applying Dan Kennedy, Brunson, Ogilvy, and Garry Halbert principles.

  • Crafting scroll-stopping ad copy for Meta, Google, TikTok, and LinkedIn ads
  • Writing email sequences (nurture, sales, and reactivation) that convert
  • Creating landing pages, sales pages, and opt-ins that drive action
  • Drafting video sales letters (VSLs), upsell scripts, and lead magnet copy
  • Developing offers and refining brand messaging alongside strategists
  • Running A/B tests and optimizing based on conversion data
  • Mentoring junior copywriters and setting quality standards

We offer a competitive salary based on experience and skills, high-level mentorship, and paid courses from industry experts. You will work in a fast-paced environment where your copy gets tested at scale and have the opportunity for rapid growth and international exposure.

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