Chief Marketing Officer

1 day ago

Karachi, Sindh, Pakistan beBeeDigitalMarketing Full time

Job Title: Chief Marketing Officer

Job Description:

The Digital Marketing Manager will be responsible for driving business growth through innovative marketing strategies. This role's central goal will be focused on increasing brand awareness, loyalty, and lead generation. He/She will devise, execute, inspect, and monitor digital marketing campaigns across all digital networks. Ideally, the candidate will use their qualifications, experience, and skills for social media management, art direction, and other aspects of marketing.

Key Responsibilities:

  1. Identify intent signal sources to consolidate intent data for optimized audience segmentation.
  2. Develop and execute enriched marketing campaigns that evangelize leads and move them toward consideration and decision-making phase.
  3. Set up email marketing automation using tools such as Mailchimp.
  4. Identify retargeting lists for Display Advertising and paid social media.
  5. Execute and monitor retargeting ad campaigns and dynamic website experiences.
  6. Provide performance reporting KPIs on a weekly, monthly, and quarterly basis.
  7. Analyze and improve post-campaign results and execute refinements.
  8. Manage and optimize digital marketing campaigns across multiple channels, including search SEO, pay-per-click (PPC) advertising, social media marketing, and email marketing.
  9. Review and manage digital marketing content, including blog posts, articles, infographics, and social media posts.
  10. Work with other marketing team members to develop and implement a cohesive digital marketing plan.
  11. Stay up-to-date on the latest digital marketing trends and best practices.
  12. Measure performance of the campaigns through web analytics tools and measure ROI.
  13. Provide inventive design for content marketing.
  14. Ensure that brand message is consistent.
  15. Analyze digital data to draw key recommendations around website optimization.

Requirements:

  1. Bachelor's degree in Business Administration/Marketing or equivalent degree in the relevant field.
  2. Minimum of 5+ years of experience as a Digital Marketing Lead or Digital Marketer.
  3. Experience with marketing automation and CRM platforms.
  4. Experience in creating forms and landing pages.
  5. Experience in using Google Analytics and other tracking tools to monitor and optimize marketing efforts.
  6. Must be familiar with SEO and YouTube campaigns/able to execute Google Ads, Facebook, and Instagram campaigns.
  7. Must be tech-savvy.
  8. Devoted leadership skills.
  9. Excellent management skills.
  10. Highly organized and creative.
  11. Excellent communication skills and ability to collaborate with cross-functional teams.
  12. Detail-oriented and able to work independently in a fast-paced environment.
  13. Ability to think strategically and make data-driven decisions.
  14. Proficiency in English Language.

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