Digital Performance Lead

13 hours ago

Rawalpindi Cantonment, Pakistan beBeeMarketing Full time 500,000 - 1,000,000
Performance Marketing Strategist

Hiring a seasoned expert to lead our paid campaigns across Google Ads and Meta Ads. This is a strategic role that requires deep campaign execution experience, audience insight, and a strong grasp of optimization mechanics.

We are looking for a results-driven professional with hands-on expertise in performance marketing. You will be managing budgets, scaling campaigns, and driving lead generation across diverse industries and markets.

Key Responsibilities:

  • Plan, execute, and optimize paid campaigns across Google Ads and Meta (Facebook & Instagram).
  • Develop and implement data-driven performance strategies for B2C and B2B campaigns.
  • Build and refine audience segments using interest targeting, lookalikes, custom audiences, and exclusion layers.
  • Manage campaign scaling, budget pacing, and bidding strategies.
  • Conduct A/B tests on ad creatives, copy, and targeting strategies to improve CTR, ROAS, and lead quality.
  • Implement and manage tracking using GA4, GTM, UTM parameters, and Meta Ads Manager reporting tools.
  • Generate campaign reports with actionable insights to guide creative and budget direction.
  • Collaborate with designers, developers, and content teams to optimize landing pages and funnel performance.

Must-Have Skills:

  • 3+ years of experience in managing performance campaigns on both Google Ads and Meta Ads.
  • Proven ability to work with Meta Ads Manager — including conversion, retargeting, and lead gen campaigns.
  • Deep understanding of Meta campaign performance optimization, including audience segmentation, budget optimization & campaign scaling, and Meta-specific reporting and performance metrics.
  • Strong expertise in Google Ads account structure, bidding strategies, quality score, and keyword research.
  • Experience with GA4, Google Tag Manager, and conversion tracking setup.
  • Strong reporting skills using Looker Studio, GA4, or similar tools.

Bonus (Preferred)

  • Experience with LinkedIn Ads, Bing Ads Exposure to multi-channel budget allocation Familiarity with Advantage+ Shopping Campaigns, Conversions API (CAPI), or Dynamic Ads in Meta Experience working in SaaS, Real Estate, Health, or E-commerce verticals

What We Offer

  • Competitive compensation and performance bonuses
  • Cross-functional team collaboration
  • Opportunity to work across diverse brands and markets
  • Access to modern ad tools and training resources

  • Digital Marketing Lead

    3 weeks ago

    Rawalpindi Cantonment, Pakistan Trickle Up Full time

    Are you passionate about sustainability and skilled in digital storytelling? Our client is an ambitious startup developing innovative carbon emissions measurement technology, and we're looking for a ???????????????????????????? ???????????????????????????????????? ???????????????? to supercharge their online presence and help drive growth. Lead and execute...

  • Performance Marketing Executive

    2 weeks ago

    Rawalpindi Cantonment, Pakistan Metro Shoes Full time

    Direct message the job poster from Metro ShoesE-Commerce, Digital Marketing, Advertising & Data AnalyticsJob Overview:Metro Shoes Pakistan is looking for a Performance Marketing Executive to assist in planning, executing, and optimising paid advertising campaigns across multiple digital platforms, including Facebook, Instagram, Google Ads, TikTok, and...

  • Performance Marketing Specialist

    4 weeks ago

    Rawalpindi Cantonment, Pakistan Reach First Full time

    Performance Marketing Specialist (Google Ads Expert)Rawalpindi, Pakistan | Posted on 07/03/2025Position Title: Performance Marketing Specialist (Google Ads Expert)Job Timings: 3:00 PM to 11:00 PMReporting to: Assistant Marketing DirectorDepartment: MarketingLocation: Bahria Town Phase 4 RawalpindiAbout Us:Reach First is a Canadian company that provides...

  • Digital Learning

    3 weeks ago

    Rawalpindi Cantonment, Pakistan Translation Empire PK Full time

    Job DescriptionTranslation Empire PK is seeking a highly skilled and innovative Digital Learning & Design Manager to lead the development and implementation of digital learning initiatives across the organization. In this role, you will drive the integration of instructional design methodologies, e-learning technologies, and educational tools to enhance...

  • Digital Marketing Specialist

    3 weeks ago

    Rawalpindi Cantonment, Pakistan Tax Falcon Full time

    Job Description: Position: Digital Marketing SpecialistLocation: Remote (Pakistan-based, Gilgit-Baltistan Preferred)Experience Level: Minimum 2 yearsCompany: Tax Falcon (An FTA-Approved Tax Agent in the UAE)Job Type: Full-time, RemotePreferred Candidate: Female candidates from Gilgit-Baltistan are highly encouraged to apply.About Tax Falcon:Tax Falcon is a...

  • Digital Marketing Specialist

    4 days ago

    Rawalpindi Cantonment, Pakistan Reamarc Full time

    Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Reamarc.ioHR Executive at Reamarc Digital SolutionsSalary: PKR 55,000 – 60,000 (plus performance-based bonuses)Are you obsessed with ROI, love diving into data, and have a knack for crafting high-converting ad campaigns? Reamarc Digital Solutions is looking for...

  • Digital Transformation Specialist

    1 week ago

    Rawalpindi Cantonment, Pakistan beBeeCommercial Full time 9,000,000 - 12,000,000

    Business Development ManagerThis role requires a commercially driven individual to drive growth across our digital telecom portfolio by identifying new opportunities, developing business cases, and leading strategic initiatives.Identify, evaluate, and execute business opportunities across telecom services and digital portals.Develop business cases for new...

  • Digital Marketing Specialist

    2 weeks ago

    Rawalpindi Cantonment, Pakistan beBeeDigitalMarketing Full time 6,000,000 - 9,000,000

    As a digital marketing specialist, you will be responsible for planning and executing paid advertising campaigns across multiple platforms. This role is ideal for individuals passionate about data analytics and e-commerce growth.Digital Marketing OpportunitiesThis exciting opportunity allows you to work in a fast-paced, data-driven environment with industry...

  • Digital Learning

    3 days ago

    Rawalpindi Cantonment, Pakistan beBeeDigitalLearning Full time 15,000,000 - 25,000,000

    Job OverviewWe are seeking a highly skilled Digital Learning & Design Professional to lead the development and implementation of digital learning initiatives across our organization.This role requires a forward-thinking leader with strong experience in instructional design, digital learning platforms, and project management, capable of driving our digital...

  • Digital Marketing Specialist

    3 days ago

    Rawalpindi Cantonment, Pakistan beBeeDigitalMarketing Full time $70,000 - $115,000

    We are seeking a skilled Digital Marketing Specialist to join our team. The ideal candidate will have proven experience in SEO and PPC campaign management, as well as strong knowledge of Google Search Console, Google Ads, Facebook Ads Manager, LinkedIn Ads, and analytics tools.The successful candidate will be responsible for developing and implementing...