Trade Development Specialist

1 day ago


Lahore, Punjab, Pakistan Unilever Full time
Job Requirements

Unilever is seeking a highly motivated and experienced professional to fill the role of Area Manager Modern Trade. The ideal candidate will have a strong background in sales, marketing, or a related field, with excellent communication and interpersonal skills.

Key Responsibilities:
  1. Lead field relations with key accounts to drive business growth and improve customer satisfaction
  2. Partner effectively with Assistant Key Account Managers to ensure seamless execution of sales strategies
  3. Develop and implement strategic plans to increase distribution of Unilever brands and SKUs
  4. Monitor and analyze business performance data to inform decision-making
  5. Ensure quality of sales and distribution operations to meet customer requirements
  6. Implement new initiatives and category-specific plans to drive business growth
  7. Increase direct coverage versus relevant universe
  8. Achieve perfect store and all visibility initiatives KPIs
  9. Ensure customer financial requirements and profitability (ROI)
  10. Train and develop Territory Managers to enhance their skills and knowledge
  11. Effectively allocate resources to drive business results
  12. Optimize the use of IT tools to streamline operations
  13. Customize distribution models as needed to meet business objectives
  14. Manage territory and outlet operations to drive business growth
  15. Implement joint business plans and conduct regular reviews to ensure compliance
  16. Provide feedback and suggestions on competitor activities
  17. Ensure adherence to best practices in warehousing and FIFO at both distributor and trade levels
  18. Ensure distributor operations and processes are safe and comply with Unilever safety policies and principles


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