Senior Digital Marketing Manager

15 hours ago


Lahore, Punjab, Pakistan beBee Careers Full time
Job Title: Senior Digital Marketing Specialist

We are seeking a highly skilled and experienced Senior Digital Marketing Specialist to lead the end-to-end management of enterprise-level paid search campaigns. This role involves campaign setup, daily optimizations, ongoing performance analysis, and strategic directions.

Key Responsibilities:
  • Lead the development and execution of programmatic strategies that align with business objectives, drive performance, and deliver clear results.
  • Analyze campaign performance data and provide actionable insights to guide future strategies. Go beyond the numbers to tell the story and drive meaningful changes.
  • Collaborate with other marketing teams to ensure a cohesive strategy that integrates search with other media channels, enhancing the overall marketing mix.
  • Work closely with internal teams and provide regular updates on campaigns' performance to the management and proactively identify opportunities for improvement.
  • Maintain attention to detail in campaign setup, monitoring, and performance tracking to ensure everything is executed with precision.
Requirements:
  • 5-7 years of hands-on performance digital marketing experience.
  • Advanced understanding and knowledge of Microsoft Excel.
  • Able to clearly articulate insights, performance reports, and strategic recommendations.
  • Comfortable working cross-functionally with creative, strategy, analytics, and account teams to execute and optimize campaigns.
  • Strong ability to analyze performance data, derive insights, and translate those into actionable strategies that drive growth.


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