Assistant Trade Category Director

5 days ago


Karachi, Sindh, Pakistan FrieslandCampina Full time
Key Responsibilities
  • Drive Category Growth: Develop and execute a corporate plan that delivers on volume, market share, market execution, and distribution objectives.
  • Marketing Strategy: Create and manage a trade marketing activity calendar, including trade and consumer promotions, merchandising tools/activities, channel, and customer-specific plans through effective coordination with stakeholders.
  • Discounts Management: Effectively manage discounts budget for the category with appropriate allocation across activity and channel types.
  • Team Coordination: Strongly coordinate with brand, supply chain, finance, and sales teams to drive execution on corporate plan objectives and monthly trade plans for the category.
  • Product Launches: Develop and execute effective launch plans for new product developments to ensure successful launches.
  • Field Team Support: Coordinate with field teams to effectively drive category annual and monthly objectives, finding opportunities and executing targeted plans for driving growth.
  • Category Visibility: Drive excellent visibility and in-store executions across trade for the category.
  • Competitive Strategy: Utilize market intel, category and shopper insights, and KPI analysis to develop successful competitive strategies for winning in the market.


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