Digital Customer Engagement Strategist

Career Opportunity

We are seeking a talented CRM Specialist to join our team. As a key member of our commercial department, you will be responsible for designing, creating, and executing campaigns and digital journeys that drive customer retention, upsell, and cross-sell.

Key Responsibilities:

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• Collaborate with commercial teams to develop targeted campaigns that maximize customer engagement and conversion.\
• Design and manage campaign calendars to optimize channel effectiveness and customer interactions.\
• Analyze customer data to identify trends, patterns, and insights that inform business decisions.\
• Proactively respond to business queries from management and stakeholders.\
• Identify opportunities to increase revenue through up-sell and cross-sell initiatives.\
• Develop A/B testing strategies and perform campaign analysis.\
• Create deep dive trackers for customer lifecycle stages.\
• Stay up-to-date with industry trends and best practices in campaign management and digital CRM.\
• Maintain strong relationships with internal stakeholders to ensure seamless collaboration and communication.\
• Participate in regular review and feedback sessions to continuously improve performance and skills.\
• Contribute to the development of business cases and proposals to support new initiatives and projects.\
• Support the implementation of changes and process improvements to enhance operational efficiency.\
• Assist in the creation of training materials and knowledge bases to support colleague development and onboarding.\
• Engage in quality assurance activities to maintain high standards of work and quality control.\
• Perform other duties as assigned by management to support the team's goals and objectives.\
• Work collaboratively with colleagues across departments to achieve shared objectives and deliver exceptional results.\
• Provide input to the development of company-wide policies and procedures related to customer engagement and retention.\
• Foster a culture of innovation, experimentation, and continuous improvement within the team.\
• Represent the company at industry events and conferences to stay informed about the latest trends and developments.\
• Maintain accurate records and reports to track progress, metrics, and key performance indicators.\
• Engage in ongoing learning and professional development to enhance technical and business skills.\
• Establish and maintain effective working relationships with external partners and vendors.\
• Serve as a subject matter expert for CRM-related topics and provide guidance to colleagues.\
• Communicate complex ideas and solutions clearly and concisely to various audiences.\
• Apply analytical thinking and problem-solving skills to resolve complex issues and challenges.\
• Take ownership of tasks and projects, prioritizing effectively and managing competing deadlines.\
• Embody the company's values and principles in all interactions and communications.\
• Be adaptable and responsive to changing priorities and requirements.\
• Show enthusiasm and passion for delivering exceptional results and exceeding expectations.\
• Lead by example, demonstrating a commitment to excellence and professionalism.\
• Maintain confidentiality and handle sensitive information with discretion.\
• Ensure compliance with relevant laws, regulations, and company policies.\
• Maintain current knowledge of industry trends, technologies, and best practices.\
• Demonstrate expertise in CRM tools and systems.\
• Stay up-to-date with emerging technologies and innovations in the field.\\