Product and Service Growth Marketing Specialist

1 week ago

Karachi, Sindh, Pakistan beBee Careers Full time
About the Role

We are seeking a highly motivated Product and Service Marketing Associate to drive brand awareness, generate leads, and support sales through targeted marketing initiatives.

Key Responsibilities:
  • Integrated Marketing Planning: Develop and implement comprehensive marketing strategies tailored to the semiconductor and EDA sectors.
  • Content Creation: Design a content calendar and create compelling technical and educational posts on various platforms, focusing on chip verification.
  • SEO & Keyword Research: Conduct industry-specific keyword research to enhance the discoverability of our offerings and optimize digital content for search engines.
  • Collateral Development: Collaborate with engineering and sales teams to produce high-quality sales decks, datasheets, technical briefs, and whitepapers that clearly explain complex verification workflows and product capabilities.
  • Website & Landing Page Management: Maintain and update website content to reflect current offerings, case studies, and industry thought leadership; optimize pages for lead generation and engagement.
  • Event Management: Organize webinars with industry experts and manage our presence at industry conferences, including booth materials, promotional campaigns, and attendee engagement.
  • Market & Competitor Research: Monitor trends in chip design and verification, benchmark competitors, and gather customer insights to refine positioning and messaging.
  • Marketing Analytics: Track and analyze key metrics across web and social channels to inform data-driven decision-making and campaign optimization.
Required Skills and Qualifications
  • Bachelor's Degree: In computer science, computer engineering, or a related field, as well as an MBA in Marketing.
  • Strong Communication Skills: Both technical and creative communication skills are essential for this role.
  • Familiarity with Marketing Tools: Knowledge of Canva, Google Analytics, LinkedIn Campaign Manager, and website CMS tools is required.
  • Cross-Functional Collaboration: Ability to work effectively with sales, design, and engineering teams.

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