Director of Media Innovation

7 days ago


Islamabad, Islamabad, Pakistan GroupM Full time

About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers helps our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. We challenge conventional thinking to build, propel, and supercharge our clients' businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

**Job Overview:** As a Head of Digital Media Planning, you will be responsible for developing and executing digital media plans that drive business results for our clients. You will work closely with internal teams, including account management, analytics, and creative, to ensure seamless execution. Your expertise in data analysis and consumer insights will enable you to craft impactful media plans that drive brand growth and business impact.

Key Responsibilities:

  • Develop and execute digital media plans that drive business results for clients.
  • Work closely with internal teams to ensure seamless execution of media plans.
  • Leverage consumer insights, competitive analysis, and data analytics to craft impactful media strategies.

Requirements:

  • A bachelor's or master's degree from a reputable educational institute.
  • At least 5+ years of experience in a strategy and/or planning function.
  • The ability to work with data to develop insights and recommendations for clients.
  • A collaborative attitude and approach to solving problems.
  • A mastery of your strategic capability, and a basic understanding across other forms of strategy.

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