Media Strategy Director

2 days ago


Islamabad, Islamabad, Pakistan GroupM Full time

**About GroupM Pakistan**

We are a leading global media investment management operation in Pakistan, with a strong presence in the digital space. With over 87 million broadband users and 85 million 3G/4G subscribers, we see major growth opportunities on digital platforms. Our agency values diversity and fosters an inclusive culture, where everyone feels valued and respected.

**Job Description:** We are seeking a highly skilled Media Strategy Director to lead our media planning and buying efforts for a telecommunications client. As a key member of our team, you will be responsible for developing integrated media strategies that align with the client's marketing objectives and business goals. Your expertise in data analysis and consumer insights will enable you to craft impactful media plans that drive brand growth and business impact.

Key Responsibilities:

  • Develop and execute integrated media strategies that align with the client's marketing objectives and business goals.
  • Oversee the planning and optimization of media investments across all channels, including digital, TV, radio, OOH, and emerging platforms.
  • Leverage consumer insights, competitive analysis, and data analytics to craft impactful media strategies.
  • Stay ahead of industry trends, ensuring the adoption of cutting-edge technologies, programmatic media, and AI-driven solutions.

Requirements:

  • A bachelor's or master's degree from a reputable educational institute.
  • At least 5+ years of experience in a strategy and/or planning function.
  • The ability to work with data to develop insights and recommendations for clients.
  • A collaborative attitude and approach to solving problems.
  • A mastery of your strategic capability, and a basic understanding across other forms of strategy.

About You:

  • A motivated and passionate media professional who strives to understand 'why'.
  • Able to get things done, knows how to organize yourself and others.
  • Can strike up conversations with clients and media and talk the talk.
  • Knows how to turn data and insights into a story.

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