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Digital Strategy Executive

3 weeks ago

Karachi, Sindh, Pakistan beBeeDigitalMarketing Full time 900,000 - 1,200,000
Job Opportunity

We are seeking a highly skilled and experienced digital marketing professional to join our organization. The ideal candidate will have core expertise in Google Ads, along with proven experience managing a comprehensive digital marketing department. This role requires proficiency in social media management, SEO, and the ability to execute and optimize digital strategies that drive growth and brand visibility.

Duties and Responsibilities
  • Plan, execute, and optimize Google Ads campaigns to maximize ROI.
  • Conduct keyword research, audience targeting, and performance analysis.
  • Monitor and report on campaign performance, implementing improvements as needed.

Social Media Management:

  • Develop and execute social media strategies across multiple platforms.
  • Create, schedule, and manage engaging content to increase brand awareness.
  • Monitor analytics and adjust strategies to improve engagement and reach.

Search Engine Optimization (SEO):

  • Perform on-page and off-page SEO to improve website rankings.
  • Conduct regular website audits and optimize for search engine visibility.
  • Stay updated on the latest SEO trends and implement best practices.

Department Management:

  • Oversee the operations of the digital marketing department, ensuring smooth execution of all activities.
  • Coordinate with cross-functional teams to align digital marketing strategies with overall business goals.
  • Provide regular performance reports and recommendations for improvement.

Other Digital Marketing Tasks:

  • Stay updated with the latest digital marketing tools, trends, and technologies.
  • Develop and manage budgets for digital campaigns.
  • Train and mentor junior team members as required.
Requirements
  • Strong knowledge of social media platforms and SEO best practices.
  • Excellent analytical skills with the ability to interpret data and provide actionable insights.
  • Experience in managing a digital marketing team or department.
  • Bachelor's degree in Marketing, Business, or a related field (preferred).
  • Strong communication and organizational skills.
Key Skills
  • Expertise in Google Ads and PPC campaigns.
  • Proficiency in social media tools (e.g., Facebook Ads Manager, Hootsuite).
  • Advanced knowledge of SEO tools (e.g., SEMrush, Ahrefs, Google Analytics).
  • Ability to develop and implement comprehensive digital marketing strategies.
  • Leadership and team management capabilities.
Employment Details

Full-Time Employment

Seniority Level
  • Mid-Senior level
Industry
  • Business Consulting and Services