Beverage Industry Professional

6 days ago

Lahore, Punjab, Pakistan beBee Careers Full time
Senior Brand Manager - Beverage Industry

This role requires a dynamic and innovative leader to spearhead the brand's growth and success in the beverage industry.

About the Job:

  • Develop and implement effective strategies to maintain the brand's recognition, relevance, and excitement for customers.
  • Lead cross-functional teams to drive business targets, create engaging marketing campaigns, and promote brand innovation.
  • Collaborate with internal stakeholders to ensure alignment and effective communication of brand elements.
  • Act as a brand custodian, ensuring consistency in branding across all touchpoints.

Responsibilities:

  • Drive business growth through creative development, product innovation, and supply chain management.
  • Lead sales-driven activity calendars, measure campaign performance, and report ROI and KPIs.
  • Participate in customer acquisition efforts and lead internal/external meetings confidently.
  • Supervise advertising, product design, and other marketing activities to maintain branding consistency.

Requirements:

  • At least 6 years of experience in cross-functional roles, including brand management and innovation projects.
  • Ability to think strategically, manage market spends effectively, and communicate recommendations to stakeholders.
  • Proven experience as a Brand Manager or Assistant Brand Manager, with excellent knowledge of the beverage category.
  • Courage and problem-solving abilities, with a willingness to challenge the status quo.

About You:

  • Strong analytical skills combined with creativity, data-driven mindset, and comfort with numbers.
  • Demonstrated leadership skills within a cross-functional team, with the ability to motivate and inspire others.
  • Prior exposure to the Out of Home industry is an advantage, but not required.

We Offer:

  • A dynamic and supportive work environment.
  • Ongoing training and development opportunities.
  • The chance to work on exciting projects and make a meaningful impact on the business.

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