Marketing Head of Creative Strategy

9 hours ago


Lahore, Punjab, Pakistan beBee Careers Full time

We are seeking a highly experienced Creative Marketing Head to lead our marketing efforts and drive business growth through innovative marketing solutions. The successful candidate will have a strong background in creative marketing, brand strategy, and leadership, with a proven track record of delivering successful fashion marketing campaigns and brand-building initiatives.

The key responsibilities of this role include:

  • Creative Strategy & Brand Positioning
    • Develop and implement a comprehensive creative strategy that reflects the brand's vision and values.
    • Translate strategic briefs into actionable creative concepts for seasonal campaigns, product launches, and brand-building initiatives.
    • Define and evolve the brand's identity, ensuring consistency and differentiation in a competitive market.
  • Campaign Ideation & Execution
    • Lead the conceptualisation, design, and execution of creative marketing campaigns.
    • Oversee production of high-quality assets, including photo shoots, video shoots, social media content, e-commerce visuals, print, and outdoor advertising.
    • Work closely with the PR team to develop a compelling brand narrative.
  • Brand Identity & Consistency
    • Ensure the visual and tonal identity of the brand is consistently maintained across all touch points.
    • Update and refine brand guidelines to reflect evolving trends and business goals.
    • Oversee brand representation in external collaborations and strategic partnerships.
  • Leadership & Team Management
    • Lead, mentor, and inspire a team of designers, photographers, videographers, and copywriters.
    • Foster a collaborative and innovative work culture that encourages bold and original ideas.
    • Provide constructive feedback to ensure continuous improvement and excellence in creative output.
  • Trend Analysis & Innovation
    • Stay updated on fashion, design, and cultural trends to drive creative differentiation.
    • Conduct market and competitor research to identify unique brand positioning opportunities.
    • Experiment with new technologies and creative formats to enhance audience engagement.
  • Cross-Functional Collaboration
    • Work closely with digital marketing, product development, e-commerce, and retail teams to align creative strategies with business objectives.
    • Collaborate with external agencies, photographers, and stylists to bring brand campaigns to life.
    • Partner with PR and social media teams to amplify brand storytelling.
  • Performance Measurement & Optimisation
    • Track and analyse the impact of creative campaigns using key performance metrics.
    • Utilise data-driven insights to refine and enhance creative strategies.
    • Present campaign performance reports to senior leadership and stakeholders.

The ideal candidate will possess excellent leadership skills, with the ability to inspire and motivate a team of creatives. A strong portfolio showcasing successful fashion marketing campaigns and brand-building initiatives is essential.



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