Elevate Digital Marketing Strategies

6 days ago


Karachi, Sindh, Pakistan HR Outsourcing and Consulting Full time
Company Overview

At HR Outsourcing and Consulting, we empower businesses to thrive in the digital landscape.

Job Description

We are seeking a seasoned Digital Marketing Manager to spearhead our online presence. As a key member of our team, you will be responsible for crafting and executing comprehensive digital marketing campaigns that drive results.

Key Responsibilities
  • Develop and implement multi-channel marketing strategies, encompassing web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  • Design and maintain our social media presence, fostering engaging content and community building.
  • Analyze campaign performance, measuring ROI and KPIs, and provide data-driven insights to inform future strategies.
  • Cultivate trends and insights, optimizing spend and performance based on findings.
  • Pioneering creative growth strategies, leveraging innovative approaches to propel business forward.
  • Plan, execute, and measure experiments and conversion tests, ensuring seamless user experience.
  • Collaborate with internal teams to craft landing pages and enhance user interface.
  • Evaluate end-to-end customer experience across multiple channels and touchpoints, identifying areas for improvement.
  • Instrument conversion points and optimize user funnels, driving efficiency and effectiveness.
  • Nurture partnerships with agencies and vendor partners, fostering strategic collaborations.
  • Stay abreast of emerging technologies, providing thought leadership and perspective on adoption opportunities.
Requirements
  • BS/MS degree in marketing or a related field.
  • Proven experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Highly creative, with expertise in identifying target audiences and devising digital campaigns that captivate, educate, and motivate.
  • Experience optimizing landing pages and user funnels.
  • A/B and multivariate experiment expertise.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
  • Working knowledge of ad serving tools (e.g., DART, Atlas).
  • Proficiency in setting up and optimizing Google AdWords campaigns.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.


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