
Elevate Digital Marketing Strategies
6 days ago
At HR Outsourcing and Consulting, we empower businesses to thrive in the digital landscape.
Job DescriptionWe are seeking a seasoned Digital Marketing Manager to spearhead our online presence. As a key member of our team, you will be responsible for crafting and executing comprehensive digital marketing campaigns that drive results.
Key Responsibilities- Develop and implement multi-channel marketing strategies, encompassing web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Design and maintain our social media presence, fostering engaging content and community building.
- Analyze campaign performance, measuring ROI and KPIs, and provide data-driven insights to inform future strategies.
- Cultivate trends and insights, optimizing spend and performance based on findings.
- Pioneering creative growth strategies, leveraging innovative approaches to propel business forward.
- Plan, execute, and measure experiments and conversion tests, ensuring seamless user experience.
- Collaborate with internal teams to craft landing pages and enhance user interface.
- Evaluate end-to-end customer experience across multiple channels and touchpoints, identifying areas for improvement.
- Instrument conversion points and optimize user funnels, driving efficiency and effectiveness.
- Nurture partnerships with agencies and vendor partners, fostering strategic collaborations.
- Stay abreast of emerging technologies, providing thought leadership and perspective on adoption opportunities.
- BS/MS degree in marketing or a related field.
- Proven experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative, with expertise in identifying target audiences and devising digital campaigns that captivate, educate, and motivate.
- Experience optimizing landing pages and user funnels.
- A/B and multivariate experiment expertise.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Proficiency in setting up and optimizing Google AdWords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
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