ASO Strategy Specialist

5 days ago


Lahore, Punjab, Pakistan Team Tech Studio Full time

Job Title: ASO Strategy Specialist

We are seeking a highly experienced and skilled App Store Optimization specialist to join our team. The ideal candidate will have 2-3 years of experience in developing ASO strategies to improve game page conversion rates and support organic downloads.

About the Role:

  1. Analyze the performance of games on app store platforms to identify areas for improvement.
  2. Develop and implement ASO strategies to optimize game page conversion rates and drive user acquisition.
  3. Work with external agencies and internal stakeholders to gain insights and identify opportunities for growth.
  4. Monitor the impact of optimizations on downloads and revenue.
  5. Develop and maintain the company's ASO strategy and guidelines.
  6. Cultivate expertise in key app store sensitivities and ensure their effective implementation.

Key Responsibilities:

  • Develop and implement ASO strategies to drive user acquisition and improve game visibility.
  • Collaborate with cross-functional teams, including development and marketing, to align ASO efforts with overall business goals.
  • Stay up-to-date with the latest ASO trends, best practices, and platform updates to ensure ongoing optimization and improvement.

Requirements:

  • Proven experience in ASO with a strong understanding of mobile gaming market dynamics.
  • Excellent communication and influencing skills to effectively collaborate with internal stakeholders and external agencies.

Benefits:

  • Ongoing training and professional development opportunities to stay ahead in the field of ASO.
  • A collaborative and dynamic work environment that fosters innovation and growth.

This role is an exciting opportunity for a motivated and experienced ASO specialist to make a significant impact on our user acquisition strategy and contribute to the success of our mobile games portfolio.



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