ASO Marketing Expert

5 days ago


Lahore, Punjab, Pakistan Digital Daddy Full time
Digital Daddy Seeks ASO Expert

We are looking for an experienced ASO Specialist to lead our mobile app visibility and user acquisition efforts. The successful candidate will have a strong understanding of mobile marketing strategies, keyword optimization, and creative assets.

Responsibilities Include:

  • ASO Strategy Development: Design and implement comprehensive ASO strategies to improve app rankings and downloads.
  • Keyword Research & Optimization: Conduct thorough keyword research to identify relevant and high-performing keywords for app titles, descriptions, and tags.
  • Collaboration: Work closely with cross-functional teams to ensure alignment with broader business goals.
  • Performance Monitoring: Track and analyze app performance metrics to measure the success of ASO efforts.

Requirements:

  • Minimum 2+ years of experience in ASO, mobile marketing, or a related field.
  • Strong understanding of app store algorithms, ranking factors, and guidelines.
  • Proficiency in analyzing app performance data using tools like Sensor Tower or App Annie.


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