Email Campaign Specialist

1 day ago

Lahore, Punjab, Pakistan beBeeMarketing Full time 800,000 - 1,200,000

We are seeking a skilled Email Marketing Strategist to develop and implement successful email campaigns that drive engagement and boost sales.

Responsibilities:

  • Design and execute direct marketing strategies to enhance subscriber engagement and promote products.
  • Craft compelling email content, including newsletters and promotional offers.
  • Manage email lists, segmentation, and personalization strategies.
  • Test and optimize emails for deliverability, open rates, and click-through rates.
  • Monitor and analyze campaign performance using A/B testing and analytics.
  • Maintain compliance with email regulations and best practices for list management, content, and sending.
  • Collaborate with designers and tech teams to produce visually appealing email templates.

Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience with email marketing, lead nurturing, marketing automation, and web analytics.
  • Proficiency in email marketing platforms and knowledge of HTML/CSS for email design customization.
  • Strong writing and editing skills, with attention to detail and a passion for creating engaging email content.
  • Analytical mindset with experience in measuring and analyzing campaign performance.
  • Solid understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
  • Excellent organizational skills to manage multiple campaigns simultaneously and meet deadlines.
Key Performance Indicators:
  • Open rates
  • Click-through rates
  • Conversion rates
  • Sender reputation
Benefits:

The ideal candidate will have the opportunity to work on challenging projects, collaborate with a talented team, and grow professionally in a dynamic and fast-paced environment.

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