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Senior Marketing Specialist

2 weeks ago

Lahore, Punjab, Pakistan AppsGenii Full time

At AppsGenii, we are seeking a highly motivated and experienced Senior Marketing Specialist to join our team.

The successful candidate will be responsible for leading the development and implementation of SEO and PPC strategies, as well as creating and managing link building strategies, content marketing strategies, and social media presences.

This role requires the ability to innovate and present new marketing platforms and strategies, as well as develop engaging online content including forums, videos, graphics, and blogs; monitor and analyse content success.

The ideal candidate will have experience with Google Analytics, Google AdWords, and other relevant sites, and will be able to drive traffic to company pages.

Job Specification

The successful candidate will be expected to stay up-to-date with new social media sites, web technologies, and digital marketing trends, and implement these in developing campaigns and update current campaigns to include new information.

Key Responsibilities:

  • Lead the development and implementation of SEO and PPC strategies.
  • Create and manage link building strategies, content marketing strategies, and social media presences.
  • Innovate and present new marketing platforms and strategies.
  • Develop engaging online content including forums, videos, graphics, and blogs; monitor and analyse content success.
  • Forecast marketing campaign growth and ROI for marketing campaigns.
  • Manage email and social media marketing campaigns.
  • Use Google Analytics, Google AdWords, and other relevant sites.
  • Drive traffic to company pages.

Requirements:

  • Strong understanding of SEO and PPC principles.
  • Experience with link building strategies, content marketing strategies, and social media management.
  • Ability to innovate and present new marketing platforms and strategies.
  • Excellent communication and analytical skills.
  • Experience with Google Analytics, Google AdWords, and other relevant sites.