Digital Marketing Lead

1 day ago

Lahore, Punjab, Pakistan beBeeDigitalMarketing Full time $60,000 - $80,000

Job Summary

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We are seeking a highly skilled Paid Media Specialist to lead our performance marketing campaigns across multiple platforms. The ideal candidate will have a passion for digital growth, expertise in optimizing ads, and the ability to thrive in a fast-paced environment.

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About the Role

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This is an exciting opportunity to work with a talented team of digital marketing professionals, where you can grow and experiment with innovative strategies. Your responsibilities will include planning and executing paid media campaigns on leading platforms, conducting keyword research and audience segmentation, analyzing campaign results, and making strategic recommendations.

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Key Responsibilities:

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  • Plan and execute paid media campaigns on Google Ads, Facebook, LinkedIn, Pinterest, and other leading platforms.">
  • Conduct thorough keyword research, audience segmentation, and A/B testing to improve campaign performance.">
  • Analyze campaign results, prepare detailed reports with actionable insights, and make strategic recommendations.">
  • Manage ad budgets efficiently to maximize return on investment (ROI).">
  • Stay up-to-date with the latest digital advertising trends and algorithm changes.">
  • Collaborate closely with the creative team to enhance ad copies, visuals, and landing page design.">
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Qualifications & Skills:

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  • 4-5 years of experience in paid media marketing.">
  • Strong knowledge of Google Ads, Facebook Business Manager, LinkedIn Ads, and other PPC platforms.">
  • Experience with conversion tracking, attribution models, and GA4 analytics tools.">
  • Ability to analyze complex data sets and provide actionable recommendations.">
  • Excellent communication skills and ability to work effectively in a fast-paced environment.">
  • Strong problem-solving skills and attention to detail.">
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Benefits:

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You will enjoy a competitive compensation and benefits package, as well as opportunities to grow and develop your career in a dynamic and collaborative work environment.

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About Us

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We are a forward-thinking organization dedicated to delivering innovative digital marketing solutions.

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