Digital Marketing Lead

3 days ago

Lahore, Punjab, Pakistan beBeeMarketing Full time 1,200,000 - 1,500,000
Digital Marketing Lead

We are seeking an accomplished Digital Marketing Lead to spearhead the development, implementation, and optimization of our digital marketing campaigns across diverse channels.

  • Plan and execute web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.

Key Responsibilities include:

  1. Develop and execute strategic plans for all digital marketing initiatives.
  2. Maintain and enhance our social media presence.
  3. Analyze performance metrics and report on campaign success against established goals.
  4. Cultivate innovative growth strategies by staying up-to-date with industry trends.
  5. Collaborate with cross-functional teams to improve landing pages and user experiences.

Award-winning skills required include:

  • Bachelor's or Master's degree in marketing or a related field.
  • Proven experience leading digital marketing efforts, preferably managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Excellent creative skills, including identifying target audiences and devising engaging digital campaigns.
  • Proficiency optimizing landing pages and user funnels.
  • A/B and multivariate experiment expertise.
  • Familiarity with website analytics tools (e.g., Google Analytics).
  • Working knowledge of ad serving tools (e.g., DART).
  • Experience setting up and optimizing Google Adwords campaigns.
  • Familiarity with HTML, CSS, and JavaScript development constraints.
  • Strong analytical skills and data-driven thinking.

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