Brand Awareness Officer

20 hours ago


Islamabad, Islamabad, Pakistan Pakistan Centre for Philanthropy Full time

We are seeking an experienced Brand Awareness Officer to join our team at the Pakistan Centre for Philanthropy. This role involves driving brand awareness through various marketing channels and creating engaging content to increase online presence.

Main Responsibilities:
  1. Develop and execute marketing campaigns to promote our brand and products.
  2. Conduct market research and competitor analysis to inform marketing strategies.
  3. Support email marketing initiatives and coordinate promotional activities.
  4. Monitor and report on the effectiveness of marketing campaigns.
Social Media Strategy:
  1. Develop and manage engaging content calendars across multiple social media platforms.
  2. Create engaging social media posts, stories, and visuals to increase follower engagement and brand presence.
  3. Actively engage with audiences on social media platforms.
  4. Track social media performance and provide regular reports.
  5. Collaborate with the team to design paid social media campaigns.
Visual Design:
  1. Create high-quality visual assets for both digital and print.
  2. Work with the communications team to develop promotional material and campaign visuals.
  3. Stay updated with the latest design trends.

Requirements:

  1. Bachelor's degree in marketing, communications, or a related field.
  2. Proven experience (1-2 years) in marketing and social media management.
  3. Strong proficiency in Adobe Creative Suite.
  4. Experience with social media platforms and analytics tools.
  5. Knowledge of SEO, content marketing, and digital marketing strategies.
  6. Excellent communication and collaboration skills.
  7. A creative, proactive, and solution-driven mindset.
  8. Ability to manage multiple tasks and meet deadlines.

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