Brand Strategy Leader

1 week ago


Islamabad, Islamabad, Pakistan iGate Technologies Full time

iGate Technologies is seeking a skilled Brand Strategy Leader to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive brand strategies that align with the company's overall goals and objectives.

Key Responsibilities
  • Develop and execute integrated marketing campaigns that effectively communicate the brand's message and drive brand awareness and engagement.
  • Monitor and manage brand equity, tracking brand health metrics and implementing strategies to enhance brand perception and loyalty.
  • Collaborate closely with other departments such as product development, sales, and customer service to ensure alignment with the brand strategy.
  • Conduct market research to stay updated on industry trends, consumer preferences, and competitive landscape, using insights to inform brand decisions.
Requirements
  • Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
  • Proven experience (8-10+ years) in brand management, with a track record of successfully developing and executing brand strategies.
  • Strong leadership and team management skills, with experience leading cross-functional teams.
  • Exceptional communication and interpersonal skills, with the ability to inspire and influence others.


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