Marketing Analytics Specialist

2 weeks ago

Islamabad, Islamabad, Pakistan beBeeDataDriven Full time
Job Title: Data Science Campaign Manager

The successful candidate will spearhead our data science-driven marketing initiatives, leveraging advanced analytics and machine learning techniques to optimize customer engagement and drive business growth.

  • Develop and execute data-driven campaign strategies that align with overall marketing objectives and leverage customer insights.
  • Collaborate with data science teams to identify key metrics and analytical models that enhance campaign performance.
  • Design, implement, and manage the end-to-end campaign process, from planning and setup through execution and post-campaign analysis.
  • Utilize advanced analytics tools to monitor campaign performance, providing actionable insights and recommendations for continuous improvement.
Requirements:
  • Bachelor's degree in Data Science, Marketing, Statistics, or a related field; a Master's degree is preferred.
  • 5+ years of experience in campaign management or marketing analytics, with a strong focus on data-driven strategies.
  • Proven track record of successfully managing and executing complex marketing campaigns.
  • Strong analytical skills, with expertise in data visualization tools (e.g., Tableau, Power BI) and statistical analysis.
  • Proficiency in marketing automation platforms and CRM systems.
  • Excellent communication and interpersonal skills to effectively collaborate with diverse teams.
  • Creative problem-solver with a strategic mindset and results-oriented approach.

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