Marketing Strategist for Digital Growth

1 week ago

Islamabad, Islamabad, Pakistan beBee Careers Full time

**ASO & Performance Marketing Specialist Role**

We are seeking a seasoned marketing professional to spearhead our organic app store growth and paid digital advertising initiatives. As the ASO & Performance Marketing Specialist, you will lead efforts to drive mobile app visibility through App Store Optimization (ASO) while managing high-converting paid campaigns across digital platforms.

Key Responsibilities:
  • Optimize App Store Listings: Conduct keyword research, optimize metadata, run A/B tests on store creatives, and monitor app performance metrics to increase organic downloads and improve conversion rates.
  • Manage Paid Acquisition Campaigns: Scale paid acquisition campaigns across platforms like Google Ads, Facebook/Meta Ads, and others, building and executing performance marketing strategies, optimizing ad budgets, and collaborating with the design and product teams.
  • Analyze Performance Data: Analyze performance data, adjust targeting and bidding strategies, and continuously improve campaign outcomes.
Requirements:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 3–4 years of experience in ASO, performance marketing, or digital user acquisition roles.
  • Proven track record of scaling app installs and improving ROI across channels.
  • Hands-on experience with ASO tools, ad platforms, and analytics tools.
  • Strong skills in keyword research, copywriting, A/B testing, and data analysis.
  • Ability to communicate insights clearly and work cross-functionally with product, design, and development teams.
Key Performance Indicators (KPIs):
  • Increase in organic app installs and app store keyword rankings.
  • Return on Ad Spend (ROAS) and Cost per Acquisition (CPA) efficiency.
  • Improved conversion rates (store listing and landing pages).
  • Campaign reach, engagement, and click-through rates (CTR).
  • Quality of app store reviews and user feedback integration.

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