Regional Growth Strategist

6 days ago

Lahore, Punjab, Pakistan beBeeMarketing Full time 9,000,000 - 11,000,000

Drive regional growth through in-depth consumer market research and strategic marketing initiatives. Key duties include developing annual marketing blueprints, managing cross-functional teams, setting performance targets, and optimizing the marketing mix by location.

Key Responsibilities
  • Conduct thorough market analysis to inform geo expansion strategies
  • Develop and execute annual marketing plans with a focus on user acquisition and retention
  • Lead regional business planning and set targets for key performance indicators (KPIs)
  • Determine the most effective marketing mix by country or city
  • Own product marketing strategy, including customer journey mapping
  • Conduct funnel analysis, generate hypotheses, and lead test execution
  • Plan and execute 360° campaigns to balance supply and demand
  • Lead drivers marketing and support brand development with local context
  • Support regional partnerships and test new marketing channels
Required Skills and Qualifications
  • 5-8 years of experience in marketing, ideally in tech, mobility, or e-commerce
  • Proven track record in market analysis, geo expansion strategies, and launching localized campaigns
  • Strong understanding of acquisition & retention marketing, and budget ownership (CAC, MAU, ROI)
  • Experience managing multi-channel campaigns: performance, media, branding, and partnerships
  • Skilled in product marketing, customer journey mapping, and growth funnel optimization

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