Digital Performance Manager

2 weeks ago

Islamabad, Islamabad, Pakistan beBeeMarketing Full time 12,000,000 - 20,000,000
Performance Marketing Leader

This role oversees large-scale performance marketing campaigns to achieve user growth, retention, and revenue targets.

The position owns the performance marketing strategy, media optimization, and attribution while ensuring alignment with business objectives.

Key Responsibilities:
  • Develop and execute strategic plans for large-scale, multi-channel paid media campaigns across various platforms to drive user acquisition, retention, and revenue growth.
  • Orient the performance marketing roadmap, aligning media strategies with broader business goals, growth targets, and lifecycle marketing efforts.
  • Manage and mentor a team of performance marketing specialists, providing guidance on campaign execution, optimization tactics, and professional development.
  • Establish best practices for A/B testing methodologies across creative assets, audience segmentation, bidding strategies, and landing page experiences to drive performance at scale.

The incumbent shall work in an extended team of 8 to 10 members.

Requirements
  • Bachelor's in Marketing or Business - foundational knowledge of marketing, performance marketing, and business strategy.
  • 5-8 years of paid campaign management experience with proven results.
  • Useful: CRM, marketing automation exposure, telco or subscription business familiarity.

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