Performance Marketing Lead

2 days ago


Islamabad, Islamabad, Pakistan beBee Careers Full time

About the Job:

We seek a Performance Marketing Lead to oversee our digital marketing initiatives, focusing on strategic campaign management and team leadership.

Main Responsibilities:

  1. Strategy Development: Create and execute digital marketing strategies to boost customer acquisition, engagement, and retention in line with business objectives.
  2. Campaign Leadership: Manage advertising efforts across multiple platforms (Google, Facebook, TikTok, LinkedIn) to optimize app installs and revenue.
  3. Performance Monitoring: Analyze campaign performance metrics, making informed decisions to improve outcomes continuously.
  4. User Experience Optimization: Enhance the user experience within the app to promote premium feature adoption and revenue growth.
  5. Team Coordination: Collaborate with design, development, and product teams to ensure seamless marketing efforts.
  6. Talent Guidance: Mentor and guide junior marketing team members, fostering their professional growth.

Essential Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field; advanced degrees or certifications preferred.
  • Minimum 4 years of experience in managing successful global digital marketing campaigns, specifically for app acquisition.
  • Proficiency in Google Analytics and marketing automation tools for performance tracking and analysis.
  • Strong analytical skills with the ability to extract actionable insights from data.
  • Excellent multitasking abilities and attention to detail in a fast-paced environment.
  • Knowledge of Firebase, Google AdMob, and Play Console for app performance optimization.
  • Strong leadership and communication skills, with a focus on collaboration.

This is a great career opportunity:

  • Join a dynamic team that values creativity, collaboration, and growth.
  • Competitive compensation and benefits package.
  • Chance to significantly contribute to the company's success and growth.


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