Digital Agriculture Leader: Driving Innovation and Growth

1 week ago

Lahore, Punjab, Pakistan beBee Careers Full time
Head of Digital Transformation & NFE Strategy

Salary: Pay is competitive.

Job Description

This role requires a leader with extensive experience in AgTech, Telcos, Fintech, consulting, or tech industry. The ideal candidate will have at least 10 years of work experience and a good understanding of the digital ecosystem in Pakistan.

  • Digital Transformation:
    • Define and execute Pakistan's digital transformation strategy based on market opportunities and available Syngenta digital agriculture technologies to drive CP sales, get closer to growers, and set foundation for future business models.
    • Create a culture promoting digital mindset and inspiring peers to adapt a mindset around data-driven decisions.
    • Stay up-to-date with emerging technologies and trends in the digital agriculture industry.
    • Develop and maintain a network of digital agriculture collaborators within and outside Pakistan.
    • Collaborate with Pakistan's digital marketing team to optimize digital marketing campaigns and content through data-oriented segmentation, hyper-targeting, and closing the lead to sales cycle.
    • Work with P&S digital transformation leads to enable use cases of GPD (global product digitization), Smart Supply, etc.
    • Establish performance management frameworks and KPIs to ensure successful delivery of aligned initiatives.
  • Digital Business Operations:
    • Manage day-to-day operations of digital business including but not limited to digital interactions with growers, franchises, sales force, etc.
    • Pull notifications for Cropwise grower application.
    • Day-to-day posting of content on social media through EMPLIFI.
    • Capture voice of the grower and franchises through digital tools including social media, WhatsApp, calls/IVR, etc.
    • Take responsibility of growers' data in CRM and be the single point of contact for data-led content and campaigns.
  • New Farming Ecosystem Strategy:
    • Work with GM to develop mid-long-term strategy for the future.
    • Explore partnerships to have step change in farmer experience. Build broader ecosystem of strong partnerships (sustainability/environment, market access, drones, etc.).
    • Identify and introduce initiatives to improve farmer experience (channel improvement, solving for key farmer pain points).

The ideal candidate will possess conceptual thinking, ability to work with senior leaders, resilience, persistence, effective communication skills, ability to build a culture of innovation, manage for performance, focus on customers, and collaborate across boundaries.

About the Role

This is an exciting opportunity to join a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources.

Requirements

The ideal candidate will have hands-on experience with digital products, UI/UX, AgTech, etc., developing robust business plans/models, action plans for specific opportunities, working across borders – functions, regions, and countries, project management, and communication/stakeholder management skills.

The candidate should also have a good understanding of digital platforms (ideation to roll-out), hands-on experience with Google Analytics, Firebase, etc., high-performing cross-functional team member, drives for value first, focused energy, customer-orientated, ability to work under pressure with many different projects and stakeholders, promotes a learning organization, excellent communicator, network creator, values collaborative diverse environments, self-motivated and proactive, ability to anticipate issues, entrepreneurship, ability to manage high level of complexity and uncertainty, fluency in English and local AME/AMEA knowledge.

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