Product Performance Optimizer

2 days ago

Karachi, Sindh, Pakistan beBeeMarketing Full time $90,000 - $120,000

A dynamic and results-driven Brand Manager is required to oversee a diverse portfolio of consumer products and optimize their performance on Amazon.

This role involves leveraging data analytics and digital marketing expertise to drive traffic, maximize ROI, and increase profitability.

The ideal candidate will have extensive experience in e-commerce, digital marketing, and staying ahead of Amazon's ever-evolving landscape.

Key Responsibilities:
  • Brand Performance Optimization:
  • Develop and implement Amazon advertising strategies (Sponsored Products, Sponsored Brands, Sponsored Display) to enhance campaign effectiveness and efficiency.
  • Analyze and adjust bids, budgets, and targeting strategies based on data-driven insights to optimize spend and efficiency.
  • Conduct A/B testing on ad creatives, keywords, and bidding strategies to refine campaign performance.
  • Monitor key performance indicators (KPIs) such as ACoS, TACoS, CPC, CTR, and conversion rates to inform optimization decisions.
  • Stay up-to-date on Amazon's advertising tools, trends, and algorithm changes to refine ad strategies.
  • Brand Management & Listing Optimization:
  • Manage and maintain a large portfolio of consumer products, ensuring their performance aligns with business objectives.
  • Optimize product listings with compelling titles, bullet points, descriptions, images, and A+ Content to improve visibility and engagement.
  • Conduct keyword research and implement SEO best practices to enhance organic ranking and visibility.
  • Use data analytics and reporting tools to monitor performance, identify gaps, and drive continuous improvements.
  • Cross-Functional Collaboration & Issue Resolution:
  • Collaborate closely with cross-functional teams to align strategies and enhance product performance.
  • Troubleshoot and resolve listing errors, suspensions, suppressed listings, and other account health issues.
  • Maintain compliance with Amazon policies and best practices, proactively adjusting strategies as needed.
Requirements:
  • 5+ years of experience in e-commerce, digital marketing, and brand management.
  • Proven track record of optimizing and scaling Amazon advertising campaigns.
  • Hands-on experience with Amazon Seller Central or Vendor Central.
  • Strong analytical skills with experience in data-driven decision-making and performance tracking.
  • Proficiency in Excel, data analysis tools, and Amazon advertising platforms.
  • Excellent written and verbal communication skills for reporting insights and collaborating with cross-functional teams.
  • Ability to work independently, manage multiple priorities, and execute tasks with a high level of attention to detail.
  • Problem-solving mindset with the ability to identify issues, analyze root causes, and implement effective solutions.

About Us:

We're seeking a talented Brand Manager to join our team. If you're a results-driven professional with a passion for e-commerce and digital marketing, we'd love to hear from you.

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