Digital Marketing Specialist

2 weeks ago

Mingora, Khyber Pakhtunkhwa, Pakistan beBee Careers Full time
Job Description

We are seeking a highly skilled Digital Marketing Specialist to join our team. The ideal candidate will have a strong background in Search Engine Optimization (SEO) and experience with Google AdWords.

The successful candidate will be responsible for ranking websites as assigned by the company to drive more traffic. They will execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns.

Key responsibilities include tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns. The candidate must manage campaign expenses, estimate monthly costs, and reconcile discrepancies.

They will also optimize landing pages for search engine marketing, research and analyze competitor advertising links, and develop and implement link building strategies.

A strong knowledge of ON-PAGE and Off-Page SEO Factors is essential, as well as the ability to create overall SEO reports and metrics.

The ideal candidate should have expertise in Google AdWords, relevant certification will be an advantage. They should be able to think outside the box and get creative on work strategy.

Responsibilities also include performing ongoing keyword discovery, expansion, and optimization, recommending changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO is necessary. Experience in building inbound organic search traffic and improving SERPs is required.

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