Digital Marketing Expert

2 weeks ago

Mingora, Khyber Pakhtunkhwa, Pakistan beBee Careers Full time
Role Overview:

This role involves tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns to ensure we stay on track to meet our business objectives.

Main Tasks:
  • Work to rank websites as assigned by the company to drive more traffic.
  • Be aware of all Google algorithms and execute tests, collect and analyze data to identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, estimate monthly costs, and reconcile discrepancies.
  • Optimize landing pages for search engine marketing.
  • Research and analyze competitor advertising links, develop and implement link building strategies, and perform ongoing keyword discovery, expansion, and optimization.
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Requirements:
  • Bachelor's degree in Computer Science or relevant field.
  • Minimum 5 years of experience as an SEO & Google AdWords Expert.
  • Strong communication skills both spoken and written.
  • Expertise in Google AdWords.
  • Relevant certification is an advantage.
  • Able to think outside the box and get creative on work strategy.
  • Result-oriented, focused, and knowledge of current SEO trends, techniques, and tools.
  • Team worker and able to work under pressure.
  • Able to manage social media tasks.

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