Digital Marketing Specialist

2 weeks ago

Mingora, Khyber Pakhtunkhwa, Pakistan beBee Careers Full time
Job Description

We are seeking a highly skilled Digital Marketing Specialist to join our team. The ideal candidate will have extensive experience in search engine optimization (SEO) and Google AdWords.

The successful candidate will be responsible for ranking websites assigned by the company to drive more traffic. This includes being aware of all Google algorithms, executing tests, collecting and analyzing data, identifying trends and insights for maximum ROI in paid search campaigns.

  • Aware of all Google algorithms (panda, penguin, hummingbird, etc).
  • Execute tests, collect and analyze data, identify trends and insights for maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, estimate monthly costs, and reconcile discrepancies.
  • Optimize landing pages for search engine marketing.
  • Research competitor advertising links.
  • Develop link building strategy.
  • Ongoing keyword discovery, expansion, and optimization.
  • Recommend website architecture changes to improve SEO positions.
  • Strong knowledge of ON-PAGE and Off-Page SEO Factors.
  • Manage Company Google AdWords accounts and monitor Google Analytics account.
  • Experience with SEO Tools, Keyword Research & Analysis, Link Building, PPC, Directory & Article Submissions, and Page-Level Optimization Techniques.
  • Create overall SEO reports and metrics, analyze sales and traffic for clients.
  • Solid grasp of blogging, press releases, social media, and related strategies with SEO.

We offer relocation assistance to Swat, KPK. Accommodation is provided.

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