Search Engine Optimization Lead

2 weeks ago

Mingora, Khyber Pakhtunkhwa, Pakistan beBee Careers Full time
Key Responsibilities

The Search Engine Optimization Lead will be responsible for developing and implementing comprehensive SEO strategies to increase online visibility and drive targeted traffic to our clients' websites.

You will lead a team of SEO specialists and work closely with our clients to understand their business objectives and goals. Your expertise in Google AdWords and other digital marketing tools will help us to optimize our clients' online presence and improve their search engine rankings.

  • Rank websites assigned by the company to drive more traffic.
  • Aware of all Google algorithms (panda, penguin, hummingbird, etc).
  • Execute tests, collect and analyze data, identify trends and insights for maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, estimate monthly costs, and reconcile discrepancies.
  • Optimize landing pages for search engine marketing.
  • Research competitor advertising links.
  • Develop link building strategy.
  • Ongoing keyword discovery, expansion, and optimization.
  • Recommend website architecture changes to improve SEO positions.
  • Strong knowledge of ON-PAGE and Off-Page SEO Factors.
  • Manage Company Google AdWords accounts and monitor Google Analytics account.
  • Experience with SEO Tools, Keyword Research & Analysis, Link Building, PPC, Directory & Article Submissions, and Page-Level Optimization Techniques.
  • Create overall SEO reports and metrics, analyze sales and traffic for clients.
  • Solid grasp of blogging, press releases, social media, and related strategies with SEO.

Relocation to Swat, KPK is possible with accommodation assistance.

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