Data-Driven Digital Strategist

10 hours ago

Karachi, Sindh, Pakistan beBeeMarketing Full time
Job Title:

Performance Marketing Manager


About the Job:

We are seeking a seasoned Performance Marketing Manager to join our world-class growth marketing team. As a key member of our team, you will be responsible for overseeing our digital performance marketing efforts, ensuring quality, and developing best practices.

You will lead performance marketing and branding across Paid Search, Paid Social, Display Programmatic, and Video, with a focus on driving innovation in performance marketing and data analytics.

This is an exciting opportunity to make a meaningful impact on our business, while learning and growing from inspiring colleagues.


About the Role:

You will oversee Careem's digital performance marketing efforts, ensuring that business requirements and project briefs are well understood, translated into internal documents, and clearly communicated to the team.

  • Oversight of Careem's digital performance marketing efforts.
  • Development of annual media strategies for all categories.
  • Account planning to maximize long-term performance and platform growth.
  • Innovation in performance marketing and data analytics.

Requirements:

To succeed in this role, you will need extensive experience in PPC and data-driven digital strategy. You should have proficiency with Google Marketing Platform (SA 360, DV 360, GA 360, Campaign Manager).

Understanding of attribution models and experience with MMPs like Adjust, as well as experience with dashboarding tools such as Looker Studio.

Prior experience optimizing app campaigns, along with ability to devise strategies, develop proposals, and present to stakeholders.


What We Offer:

We offer opportunities to make an impact while learning and growing. As a full-time employee, you will be able to work and learn from inspiring colleagues, contribute to a purposeful organization dedicated to regional impact, explore new learning and growth opportunities daily.

Work 4 days a week in the office and 1 day from home, with remote work options for 30 days a year and unlimited vacation days.

Access healthcare benefits and fitness reimbursements for health activities such as gym memberships and training classes.

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