Digital Marketing Lead – Evening Shift

We are seeking a highly organized and results-driven Digital Marketing Lead to lead and execute digital marketing initiatives across multiple channels. This role is ideal for someone with a strong understanding of SEO, content strategy, social media ads, and project management best practices.

You will work closely with internal teams, freelancers, and external partners to ensure marketing projects are delivered on time, within scope, and aligned with business goals. Experience working with a SaaS-based product is essential. You should understand the nuances of marketing a software product, including customer acquisition, lifecycle marketing, and subscription-based business models.

As the Digital Marketing Lead, you will own and execute our SEO strategy, manage and contribute to our blog and content marketing efforts, lead our social media presence, and serve as the central point of coordination for marketing initiatives across teams.

Key Responsibilities:

• Develop and implement an SEO roadmap for all company websites and landing pages
• Conduct keyword research, competitor audits, and SERP performance analysis
• Implement technical SEO best practices including metadata, schema markup, and site structure improvements
• Collaborate with developers to execute SEO recommendations and improvements
• Manage and update Google Business Profiles and ensure accurate directory listings

Content Strategy & Editorial Oversight:

• Lead the development of a content calendar aligned with SEO and business goals
• Guide internal and external writers in creating high-quality, optimized content
• Ensure brand voice, message consistency, and accuracy across all marketing assets
• Collaborate with product, sales, and leadership teams to align messaging

Blog Writing & SEO Content Creation:

• Write engaging, SEO-optimized blog articles and web content targeting defined keywords
• Conduct topic research, create outlines, and ensure proper on-page SEO implementation
• Partner with subject matter experts and editors to create informative and authoritative content
• Manage blog publishing cadence and ensure timely content delivery

Social Media & Digital Engagement:

• Manage organic social media efforts across platforms including LinkedIn, X, and Instagram
• Develop social media content aligned with blog and campaign strategy
• Monitor engagement, trends, and audience growth metrics to refine approach
• Support branding and messaging consistency across all owned digital channels

Google Analytics, Search Console & Performance Tracking:

• Monitor website performance using Google Analytics (GA4), Google Search Console, and SEMrush
• Track user behavior, acquisition channels, engagement trends, and conversion paths
• Generate actionable insights through dashboards and monthly performance reports
• Identify underperforming pages or campaigns and lead optimization efforts

Project Management & Team Coordination:

• Lead execution of digital marketing projects and coordinate across departments
• Apart from doing, also assign and manage tasks for SEO specialists, content writers, and social media analysts
• Act as a mentor and coach for junior marketing staff, encouraging growth and ownership
• Ensure deadlines, quality standards, and performance expectations are met

Qualifications:

• Bachelor's degree in Marketing, Communications, IT, or related field
• Minimum 5-7 years of hands-on digital marketing experience, ideally in SaaS and IT services industries
• Strong working knowledge of GA4, Google Search Console, SEMrush, Ahrefs, and WordPress
• Proven ability to write SEO-optimized blog and website content
• Solid understanding of on-page and technical SEO best practices
• Experience managing content calendars, campaign workflows, and reporting dashboards
• Strong communication, writing, and organizational skills
• Demonstrated ability to manage multiple projects while leading and contributing at a tactical level
• Certification in Google Ads, HubSpot, or PMP is a plus

Work Schedule:

This is an evening shift role that requires active collaboration with cross-functional teams.