
Marketing Strategy and Operations Manager
3 days ago
Hcm International: Marketing Excellence
The head of digital and brand development will be responsible for developing and executing innovative marketing strategies that drive customer acquisition, enhance brand visibility, and increase revenue. This role requires a strong understanding of digital marketing, e-commerce, and traditional retail marketing.
Main Responsibilities:
- Marketing Strategy Development: Develop comprehensive marketing plans that incorporate digital marketing efforts, social media, email marketing, SEO/SEM, and paid advertising.
- Brand Management: Ensure consistent branding across all marketing channels and identify opportunities for brand partnerships and collaborations.
- Retail Campaigns & Promotions: Plan and execute in-store marketing campaigns, seasonal promotions, and product launches that drive foot traffic and sales.
- Digital Marketing & E-Commerce: Oversee digital marketing efforts, conduct keyword research, on-page optimization, and link-building strategies to drive e-commerce growth.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
- 8+ years of marketing experience, with at least 3 years in a leadership role within retail or consumer-focused industries.
- Proven track record of driving revenue growth through marketing initiatives.
- Strong knowledge of digital marketing, e-commerce, and traditional retail marketing.
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