
Digital Insights Specialist
5 days ago
We are seeking a highly skilled Social Media Analyst to join our team.
- Data Analysis & Insights:
- Monitor and track key social media metrics (engagement, reach, impressions, follower growth, etc.)
- Analyze reports to assess social media performance and identify trends
- Utilize analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social) to gather insights
- Research & Data Collection:
- Conduct thorough research using sources such as academic journals, databases, surveys, interviews, and other platforms
- Collect qualitative and quantitative data to address research questions or objectives
- Analyze data using statistical tools or relevant software to identify trends and insights
- Literature Review & Documentation:
- Perform literature reviews to understand existing research, summarize findings, and identify gaps
- Maintain accurate records of research methodologies, data sources, and findings
- Compile research findings into reports, papers, or presentations
- Report Writing & Presentation:
- Write clear and structured reports, research papers, or articles
- Presentation findings to stakeholders, managers, or academic audiences
- Prepare visual materials like charts and graphs for effective communication
- Project Management & Coordination:
- Manage research projects from planning to analysis
- Coordinate with team members and external collaborators
- Evaluate projects against deadlines, goals, and budgets
- Methodology Development:
- Develop and refine research methodologies suitable to objectives
- Evaluate compliance with ethical standards
- Professional Development:
- Stay updated with the latest research trends and techniques
- Attend workshops and training sessions to enhance skills
Requirements
- Bachelor's degree in Marketing, Communications, Research, or related field
- Proven experience (1-3 years) in social media management and research analytics
- Proficient in social media platforms and analytics tools
- Strong understanding of social media metrics, research methodologies, and KPIs
- Excellent communication, research, and analytical skills
- Knowledge of SEO, content marketing, and digital marketing trends is an advantage
Benefits
- Fuel Allowance
- Medical Insurance
- Free Lunch Facility
- GYM Passport
- Participatory Fund
- Market Competitive Salary
- Learning & Challenging Work Environment
- Amazing Work Culture
- Paid Time off
- Group Life Insurance
- Gratuity
- Maternity Leaves
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