
Performance Marketing Manager
9 hours ago
About BlueSG
At BlueSG, we strive to provide a convenient, flexible, and affordable mobility option to everyone. Our 100% electric fleet offers a sustainable transportation solution, eliminating direct carbon dioxide emissions compared to traditional vehicles. We're passionate about our business, ready to contribute, and resonate with our core values – Collaboration, Curiosity, Customer-Centricity, Empowerment, and Respect.
About the Role
As a Performance Marketing Manager, you will be responsible for optimizing content marketing strategies to achieve maximum impact. Your role involves analyzing customer behaviors, defining target audiences, and ensuring that marketing campaigns are tailored for success. You will work closely with cross-functional teams to enhance customer engagement, increase conversions, and drive overall business growth.
Main Responsibilities
Use data insights to guide the creation of highly targeted content marketing strategies.Collaborate with content and social teams to ensure messaging aligns with segmented audience needs.A/B test different content formats, messaging, and channels to improve engagement rates.Measure content performance across various channels and optimize based on insights.About You
You have a strong ability to translate data into actionable marketing strategies. Excellent communication and collaboration skills are a must.
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