
Consumer Insights Manager
7 days ago
The successful Assistant Manager Consumer Marketing will drive consumer engagement, brand awareness, and product sales through effective market research execution.
Key Responsibilities- Lead market research projects to analyze trends, demographic data, consumer surveys, opportunities, and competition.
- Collaborate with external research agencies and consultants to ensure efficient research execution aligning with NFL's needs.
- Assist in translating data into actionable insights for key stakeholders.
- Contribute to sales strategies, marketing strategies, and business development strategies based on market research findings.
- Support the Consumer Marketing Manager in evaluating the impact of marketing/research activities.
- Facilitate engagement with consumers through various channels to gather feedback and understand issues.
- Use dashboards to track findings and develop presentations for the ManCom on a bi-monthly basis.
- Ensure the marketing team is aware of market trends and consumer behaviors by executing consumer connects.
- Maintain research data in an up-to-date database for market studies.
- Minimum Bachelor's degree, Master's preferred.
- 4-6 years of relevant experience.
National Foods Limited values diversity and fosters an inclusive work environment.
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