Marketing Consumer Insights Manager

4 days ago


Karachi, Sindh, Pakistan National Foods Limited Full time

Company Overview:

National Foods Limited is a leading food manufacturer that seeks to drive positive change in the world. Our commitment to fostering an inclusive work environment values diversity, supports innovation, and creativity.

Job Description:

We are looking for a talented Marketing Consumer Insights Manager to join our team. As a key member of our marketing department, you will play a crucial role in executing market research projects to analyze trends, demographic data, consumer surveys, opportunities, and competition.

You will be responsible for providing support to external research agencies and consultants to ensure efficient execution of ongoing research aligned with our needs. Additionally, you will assist in translating data received from external research agencies into actionable insights for stakeholders.

Key Responsibilities:

  • Execute research projects to analyze market trends, demographic data, consumer surveys, opportunities, and competition.
  • Provide support to external research agencies and consultants to ensure that ongoing research is carried out efficiently and in line with NFL's needs.
  • Assist in the translation of data/information received from external research agencies into actionable insights for key stakeholders.
  • Provide inputs for sales strategies, marketing strategies, and business development strategies based on market research.
  • Assist the Consumer Marketing Manager in evaluating the impact of marketing/research activities.
  • Facilitate the Consumer Marketing Manager in engaging with consumers through various channels such as social media, events, and email marketing in order to receive customer feedback and understand issues and concerns.

Education and Experience:

We require a minimum Bachelor's degree, preferably Master's, and 4-6 years of relevant experience in market research and analysis.



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